MarineShift360 and IMOCA announce formal sustainability partnership
Today MarineShift360, the first marine industry specific lifecycle assessment tool (LCA) and the International Monohull Open Class Association (IMOCA) have announced a formal partnership focused on understanding the environmental impacts of high performance offshore racing.
As part of the agreement, MarineShift360 will become an official sustainability partner to the IMOCA, facilitating the Class in analysing and understanding their full lifecycle impacts.
The partnership follows on from the MarineShift360 development period, where IMOCA was a pilot partner. The Class will continue to run a lifecycle assessment involving all competing teams. The aim of the partnership is to understand the true environmental impact of building and campaigning the IMOCA Open 60, with the long-term goal of introducing rules and regulations that will reduce the environmental impacts of high-performance boat building and racing, not just within the IMOCA but across the wider offshore racing community.
A key benefit of the partnership is to utilise learnings from IMOCA, which operate at the leading edge of marine technology development, to share across the wider marine industry.
Imogen Dinham-Price, Sustainability Manager at IMOCA, commented:
“Our partnership with MarineShift360 has already proven vital for both IMOCA and the marine sector. Today, we have started collecting data from our new IMOCA builds and have already begun compiling the results of four. For IMOCA, having this level of information around the impact of boat construction will allow us to put in place precise rules for the next cycle. This could be anything from specifying low impact construction processes, to 100% recyclable moulds. Altogether catalysing the advances in boat design and construction through sharing knowledge within the industry and beyond. We could not be more excited to continue this journey together with MarineShift360.”
Ollie Taylor, Project Director for MarineShift360 at Anthesis Group, added:
“We are thrilled to continue our ongoing relationship with IMOCA. MarineShift360 is now moving into the next phase of growth, actively working with a wide variety of marine industry partners to identify the positive solutions the industry so desperately needs. IMOCA operate at the leading edge of technical innovation so no doubt will have a great deal to share in the coming months and years”
Designed by marine industry experts for marine designers, manufacturers, builders and engineers, the MarineShift360 software tool enables users to fully understand the environmental footprint of products and processes by quickly assessing their impact. By identifying efficiencies, the LCA tool allows users to reduce environmental impact and costs without compromising performance. The tool is backed by MarineShift360’s founding sponsor, 11th Hour Racing and developed and managed by one of the world’s leading sustainability consultancies, Anthesis.
For more information, including detailed Q&As and subscription information, please visitwww.marineshift360.org
For media enquiries, please contact:
Nicola McKenna or Enya Newton at McKenna Townsend
Tel: +44 (0)1425 472330
Anthesis is the sustainability activator. Proud to be a B Corp, we seek to make a significant contribution to a world which is more resilient and productive.
We do this by working with cities, companies, and other organisations to drive sustainable performance. We develop financially driven sustainability strategies, underpinned by technical expertise and delivered by innovative collaborative teams across the world.
The company combines the reach of big professional services groups with the deep expertise of boutiques. Anthesis has clients across industry sectors from corporate multinationals such as Reckitt Benckiser, Cisco, Tesco, The North Face and Target, and also supports early-stage companies through Anthesis Ventures.
The company brings together 1000+ experts operating in 40 countries around the world and has offices in Andorra, Brazil, Canada, China, Colombia, Finland, France, Germany, Ireland, Italy, the Middle East, the Philippines, Portugal, Spain, Sweden, the UK, and the US.
ABOUT 11TH HOUR RACING
11th Hour Racing works to mobilize sailing, maritime and coastal communities with an innovative approach to inspire solutions for the ocean. Driven by a philosophy of “local solutions to global problems,” the organization harnesses the power of sport to promote collaborative, systemic change.
Learn more at www.11thhourracing.org
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