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About

Open Sports Management

OSM - Open Sports Management

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OSM (Open Sports Management) was set up in 2012 by Sir Keith Mills as a commercial rights & event management consultancy, with the aim of optimizing the profile and the commercial potential of IMOCA, one of the world's leading ocean racing classes. 

OSM is responsible for organizing and promoting the IMOCA Ocean Masters World Championship.

OSM develops and implements the marketing and commercial strategy, capitalising on the strength of the IMOCA class programme, and ensuring its future commercial success to the benefit of all parties involved.



Sir Keith MILLS

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Chairman of OSM - Open Sports Management


IMOCA Ocean Masters

Marion CARDON

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Communications Manager and Team liaison - Open Sports Management: marion@opensportsmanagement.com


IMOCA Ocean Masters

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